Genuine Seller Experience
Like you, your home is unique.
Did you know that great marketing is what sells homes?
Our approach blends the best in marketing with an epic client experience creating a different way to experience selling your home.
From marketing your home in it’s own unique light, to ensuring you’re in the know each step of the way, the Genuine Seller Experience is something special.
“We offer marketing strategies unique to your home – because standing out is how we get buyers in.”
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Communication.
Open dialogue where we really listen to you – your needs, your goals & your timelines. This is your home & we care very much about what you have to say.
Knowledge.
From the feedback buyers share, to sharing market insights & ensuring you know what you’re agreeing to,
we strongly believe your experience hinges on having the knowledge at hand to make informed decisions.
Marketing.
Presenting your home with it’s best foot forward is the best way to maximize your sale price — doing this in a unique way piques the attention of potential buyers & is what sets our strategy apart.
Experience.
If you haven’t sold a home recently you may not recall all of the steps involved. We share timelines,
detailed lists to assist you before, during & after the sale, as well as communicate regularly to ensure you’re “in the know” every step of the way!
Trust.
We offer honest advice from the get-go. No empty promises of selling at inflated prices to win your confidence & then demanding price reductions. No exaggerated feedback or radio silence. No lies. No games. Just honest advice with your goals in mind.
SELLING 101
Now that you know a bit about what we offer, here’s a simple breakdown of the Genuine Selling Process.
1. The Meet & Greet
This is where we come for a visit. Get to know you & ask a lot of questions about your home. These answers will help us determine the market value of your home, but more importantly play a big role in determining how we market your house to buyers! After we’ve completed our questionnaire we take a tour & get to know your home.
2. Pre-List Preparation & Planning
We’ll bring in a pro to help configure layouts, select colours for a fresh paint-lift & suggest some final touches that will set the tone for your home hitting the open market.
This is where we set a price point, finalize your personalized marketing plan & bring in the pros to capture your home in its best light. We also begin “coming soon” marketing during this prep phase.
3. Hit The Open Market Running & Attract An Offer
With all of the preparations, marketing commences & buyers begin coming through your home.
Once we attract an offer(s) we shift into the negotiations phase & work hard to get you the best price/terms — this is where all of your hard work pays off!
4. Conditions Period & Gap To Closing
If your offer has conditions, we will work alongside you & the Buyer’s representation to get those conditions fulfilled, which in turn means your home would be officially sold.
Then you enter the gap in time before closing day & we are right here with you the entire time.
5. Prepare For Closing
We will be there with you while you take the final steps ensuring a smooth closing & with our checklists, we’ll take the stress down as much as possible so you can focus on the move!
But the best part? Just because there are new people calling your former house “home” doesn’t mean our relationship ends. We are always happy to connect our past clients with trusted partners who can help with settling into your new home & we love helping you explore new neighbourhoods.
Ready to take the next step? Find out what your home is worth!
GREAT VIDEO = MORE ATTENTION
Video is paramount to getting Buyer’s eyes on your home. It is proven that algorithms — those fun lines of code that determine who sees what online — favour video but there is a catch. It has to be enticing enough for someone to want to keep watching, which is easier said than done.
This is where we are different.
We tell a story to keep viewers engaged & to showcase your home in a way that draws Buyers in.
If you’re looking for hum-drum side pans with some elevator music… we are not the team for you.
If you’re looking for innovative, outside-the-box, attention holding, powerful video marketing… you’re in the right place!
Photography is what first catches a buyer’s eye & we make sure your home is seen in the best light possible.
No iPhone photography.No extra wide angle shots that distort reality.
No dark, dingy photos.
Just your home with it’s best features in the spotlight attracting the right buyers.
Our Social Strategies For Selling
When you list with us, you know your home will be extensively marketed on social platforms. From organic reach to paid ads, we even present your home in networking groups to make sure your home is seen by REALTORS®.
Anyone can post an ad, but only those that are done well will get you results. You can count on our extensive background in social marketing & thousands in ad spend to ensure you’re home gets the online exposure it deserves.
The Genuine Blog
